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The Growth Leadership Show #5 - Chris Walker

The LinkedIn Marketing Playbook for B2B Brands

The LinkedIn Marketing Playbook for B2B Brands

About the Guest

🤙 Street Cred: CEO of Refine Labs, a legit B2B demand generation agency based out of Boston.

👋 Follow Chris: Twitter | LinkedIn | Website

The Episode in Its Full Glory ✨

Or just search for ‘Growth Leadership Show’ in your favorite podcast app.


🧰 Show Notes:

In this episode, you'll learn more about:

  • How Chris does LinkedIn Marketing
  • Chris’ Four Marketing Learnings That Propelled his Career
  • Customer Research for Marketers
  • The difference between Quantity vs. Quality of Leads
  • How to Align Marketing with Sales
  • How to Align Marketing with Product
  • Effectively Reporting KPI's to Management
  • How to Convince Execs of Brand Marketing
  • How to use Paid Ads to Boost Content
  • Building a B2B Marketing Team from Scratch
  • Useful Meta Skills for Marketers
  • Content Creation vs. Content Distribution
  • When to hire an agency / consultancy

Resources