The Growth Leadership Show #5 - Chris Walker
The LinkedIn Marketing Playbook for B2B Brands
The LinkedIn Marketing Playbook for B2B Brands
About the Guest
🤙 Street Cred: CEO of Refine Labs, a legit B2B demand generation agency based out of Boston.
👋 Follow Chris: Twitter | LinkedIn | Website
The Episode in Its Full Glory ✨
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🧰 Show Notes:

In this episode, you'll learn more about:
- How Chris does LinkedIn Marketing
- Chris’ Four Marketing Learnings That Propelled his Career
- Customer Research for Marketers
- The difference between Quantity vs. Quality of Leads
- How to Align Marketing with Sales
- How to Align Marketing with Product
- Effectively Reporting KPI's to Management
- How to Convince Execs of Brand Marketing
- How to use Paid Ads to Boost Content
- Building a B2B Marketing Team from Scratch
- Useful Meta Skills for Marketers
- Content Creation vs. Content Distribution
- When to hire an agency / consultancy