How to Radically Differentiate And Create Your Own Niche
Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down and Play Bigger.
🤙 Street Cred: Author of two #1 Amazon Bestsellers, Podcaster and Entrepreneur
- What is category design and radical differentiation?
- How can a company differentiate itself
- Dealing with a boss who doesn’t believe in radical differentiation and niching down
- The distinction between missionaries and mercenaries in business
- Category creation for small businesses
- Why to focus on one thing and to be the best at it, rather than being okay at a lot of things.
- Category designers can change the world in their image
- The hero's journey and how you can tell a brand story
- Why people love game changers and how you can capitalize on it