1 min read

The Growth Leadership Show #6 - David Arnoux

The Essential Principles For A Successful Marketing Career

The Essential Principles For A Successful Marketing Career

David Arnoux is the co-founder and head of growth at GrowthTribe, Europe's first Academy focused on growth marketing. David is a marketing expert and serial entrepreneur, and throughout his career, he has helped more than 500 companies implement their growth strategies.

About the Guest

🤙 Street Cred: Co-Founder and Head of Growth at GrowthTribe, Europe's first Academy focused on growth marketing.

👋 Follow David: LinkedIn | Website

The Episode in Its Full Glory ✨


🧰 Show Notes:

🍔 My Main Takeaways From This Episode

  • It is possible to create major mindset shifts in your company from the bottom up. And mindset shifts are a prerequisite for genuine change and transformation.
  • An obsessive focus on short-term goals will hurt you, your team and the organization you work for. If there is no motivating long-term vision to work towards, it becomes an aimless grind which prohibits creative breakthroughs.
  • It’s vital to institutionalize check-ins with other departments in your company. Product, Sales and Customer Support are your friends. You can help them help you do a better a job and reach your joint goals more effectively.

In this episode, you'll learn more about:

  • How Your Product Reflects the Way You See the World
  • The Meta Skills of Successful Growth Leaders
  • Mental Models for First Principle Thinking
  • How to Better Understand What’s Happening in Other Departments
  • Why Everyone is Just Winging It
  • Moving Away From Short-Term Goals
  • The Productivity Pyramid
  • How You Can Change the Mindset of a Whole Company
  • How to Stay Curious and a Lifelong Learner
  • Employee Retention, and why it might not be that important
  • Recommended Resources for Growing Your Marketing Career