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The Growth Leadership Show #16 - Fio Dossetto

How To Link Your Content Marketing To Business Results

How To Link Your Content Marketing To Business Results

Dr. Fio Dossetto is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar. She's also the publisher of a brilliant content newsletter called 'contentfolks'.

🤙 Street Cred: Editorial Lead at Wildbit, formerly content marketing manager at Aula and HotJar.

👋 Follow Fio: LinkedIn | Twitter | Newsletter

Conversation Topics:

  • How to manage a team of content writers
  • How to decide what content to produce in-house and what to outsource
  • How to interview experts to build thought-leadership content
  • On hiring VA’s to scale your content operations
  • What is product-led content and how to implement it
  • How to produce content that links back to your business results
  • Why focusing on content distribution is key
  • Why user research is at the heart of content marketing
  • How to get started with customer research

The Episode in Its Full Glory ✨

Come join us: