2 min read

The Growth Leadership Show #8 - Jimmy Daly

How Content Drives Revenue

How Content Drives Revenue

Jimmy Daly is the founder and CEO of SuperPath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.Since starting SuperPath, Jimmy has had to wear lots of hats, but he’s still all about content.

During our conversation, we talked about his transition from content and growth manager to founding his own business and what he’s learned along the way.

🤙 Street Cred: Co-Founder Superpath, ex-VP Growth at Animalz and content marketing powerhouse.

👋 Follow Jimmy: LinkedIn | Website

The Episode in Its Full Glory ✨

Click on the buttons below to watch or listen to the episode on your favorite network.

🧰 Show Notes:

🍔 Some of My Favorite Takeaways from the Episode

  • The distribution of your content needs be baked into the structure and type of audio, video, images or text you produce. If you think about the promotional aspects before you create the piece, you’ll have a much easier time getting it in front of people in a format that makes sense for each specific channel.
  • User research should inform most of the content that you produce. Keyword search is one thing, but actually talking to users to understanding what challenges they face (and then go write about those) is in a whole other ballpark.
  • Being honest about what you are good at and where your weaknesses lie will make you a better leader. This makes you more effective at delegating, automating and outsourcing your tasks, because you know where you can (and should) add value and where you are not needed (and therefore knowing where you shouldn’t poop your opinion into every conversation 💩). Okay that last bit was added by me.

In this episode, you'll learn more about:

  • Experimenting with User Generated Content (05:40)
  • Using Customer Research to Identify What Content to Produce (12:36)
  • Creating Content Based on the User Journey (17:32)
  • Creation vs. Distribution of Content (20:56)
  • Identifying Holes in your Skillset (29:36)
  • Career Lessons for Marketing Leaders (41:41)
  • On Sharing Your Mistakes (50:24)