1 min read

The Growth Leadership Show #17 - Louis Grenier

Radical Differentiation: What It Takes To Stand Out

Radical Differentiation: What It Takes To Stand Out

Louis Grenier is the host of the popular marketing podcast Everyone Hates Marketers, and founder of Stand the F* Out, a business positioning course.

🤙 Street Cred: Host of the Everyone Hates Marketer Podcast and course creator at Stand the F* out. Also former marketing leader at Hotjar.

👋 Follow Louis: LinkedIn | Twitter | Newsletter

Conversation Topics:

  • Louis describes his transformation from wandering generality into a no-fluff marketer dominating a niche
  • How Louis Grenier defines ‘no bullshit’ and ‘no fluff’ in his marketing practice
  • What it takes to be radically different
  • Louis’ process for radical differentiation
  • Why it’s so hard to articulate our uniqueness
  • How to find the triggers that identify your ideal customers
  • Why not to rely on demographics to define your market
  • Breakdown of radical differentiation case studies
  • Why you must define the status quo you are fighting against
  • Advice for people who want to differentiate and stand out

The Episode in Its Full Glory ✨

Come join us: