From First Marketing Hire to Chief Growth Officer
My guest today is Nadya Khoja, the Chief Growth Officer at Venngage, a SaaS software to create Infographics online.She has actually started her marketing career at Venngage when it was only a small startup with no traction and has worked her way up from the first marketing hire, to building and leading a team as Head of Marketing and is now Chief Growth Officer and part of the management team.
Nadya is also an avid writer and speaker on marketing topics and has been featured in publications such as Forbes, The Next Web, Huffington Post, Entrepreneur, Mashable, Wired, and CBC News.
🤙 Street Cred: Chief Growth Officer at Venngage, writer for Forbes, Huffington Post, Entrepreneur, Mashable and Wired Magazine.
The Episode in Its Full Glory ✨
🧰 Show Notes:
🍔 Some Favorite Takeaways From This Episode
- There is a fundamental difference between Hacks / Experiments and Strategic Roadmaps. Both have their place, but knowing when to use which is the key.
- Fostering ownership and accountability for employees is one of the highest leverage activities you can do as a leader. Nadya goes into detail how she does it.
- Being nice at all cost is not the hallmark of a good leader. The job of a leader is to inspire, influence and guide others to participate in a common goal. That involves telling the truth when something is not going well.
In this episode, you'll learn more about:
- Nadya’s Journey from One-Man-Show to Chief Growth Officer
- The 'Bottleneck Problem' for Managers
- Fostering Ownership and Accountability for Employees
- Hacks and Experiments vs. Strategies
- How to conduct One-On-One Meetings
- Feeling like an Imposter as a Manager and why that's normal
- Nice Managers vs. Effective Managers
- Internal Collaboration between Departments
- How the Venngage Marketing Team is Structured
- What Nadya is looking for in a New Hire