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The Growth Leadership Show #9 - Prashant Mohan

The Art and Science Behind B2B Marketing

The Art and Science Behind B2B Marketing

🤙 Street Cred: CMO at Sharesight

👋 Follow Prashant: LinkedIn | Website

Prashant Mohan began his career as a software engineer before making a move into marketing.

He's now CMO at Sharesight (an online portfolio tracking software), but it hasn't always been easy for him; he had to leave his comfort zone of data and work hard to build his creative side, something that didn't come naturally.

Prashant came to believe that marketing is a blend of art and science, and throughout our enlightening conversation, Prashant talks about where he sees marketers' roles within a B2B setting and how we can become agents of change within our organizations.

The Episode in Its Full Glory ✨

🧰 Show Notes:

In this episode, you'll learn more about:

  • Dealing with Constraints and Challenges
  • Simplifying Messages and Determining Value Propositions
  • The Marketer’s Role in a B2B Setting
  • Arming a Creative Person with the Right Tools
  • Brands Are Not the Hero of the Story
  • Becoming a Marketing Agent of Change
  • Meta Skills of the Modern Marketer
  • What Non-Technical Marketers Should Know
  • Allowing Employees the Space and Time to Create