2 min read

The Growth Leadership Show #13 - Tara Robertson

How To Hire, Manage, and Scale Your Marketing Team

How To Hire, Manage, and Scale Your Marketing Team

Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.

🤙 Street Cred: CMO at Teamwork.com, former VP Marketing at Hotjar

👋 Follow Tara: LinkedIn | Twitter

The Episode in Its Full Glory ✨


✌🏼 Two Favorite Takeaways from the Episode:

1. Leadership Principle #1: Avoid YES and stick to your strategy.

Almost every marketing teams' growth is stifled by a YES culture. Everybody in the organization has a thought on what they think marketing should do, or an idea for a new campaign, a channel to explore or a growth tactic to try. And in these moments it is critical that you own your strategy and then stick to it.

Avoid saying yes to every "good idea" that enters your inbox, because no matter how many YES you give, there will always be more ideas.

Focus instead on owning your strategy and then seeing that strategy through so that you can showcase to everyone around you, that you can take responsibility of driving your results.

Furthermore, you also show the team that it's okay to say no and defend their time and resources for the betterment of the entire organization.

2. Leadership Principle #2: Over-communicate

Over-communication is critical to help the rest of the organization realize the strategy that your team is working on, and to actively educate them on the impact that you're driving.

It's so easy to just expect or assume that people will see your results and then just think "oh, I don't need to worry, they got this." But people want to know what you're working on and why.

  • Why are you prioritizing X over Y?
  • How does this fit into the overall picture of your strategy?
  • What results has the last big campaign had on the bottom line?

People want to know and it is your job to educate them on the course that you have chartered with your team.

Book Recommendation on this topic: Radical Candor - Be a Kick-Ass Boss Without Losing Your Humanity.