1 min read

The Growth Leadership Show #20 - Wes Bush

Going Product-Led: How To Build a Product That Sells Itself

🤙 Street Cred: Wes Bush is the founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself.”

👋 Follow Wes: LinkedIn | Twitter

Conversation Topics:

  • Why product-led growth matters
  • The Foundations of a successful product-led strategy
  • Is your business in the red ocean or the blue ocean?
  • Can complex products go product-led?
  • How to gather customer feedback
  • How and where to start with Product-led GTM motions
  • Why everyone on your team needs to be responsible for growth
  • On product qualified leads: When to go for the sale
  • How to integrate smart call to actions into your trial
  • Convincing your boss to try product-led growth

The Episode in Its Full Glory ✨

Come join us: