Audience Building Content vs. Customer Generating Content
People who would likely never buy our services still email us their thoughts and feedback, they comment, like and share our posts on social and even recommend us to their friends and colleagues.
6 Legit Reasons To Start A Business Podcast
You know I am a huge advocate of (video-) podcasting for businesses. It's just such a fantastic way to get your brand out there and get people to talk about your company.
Paid Communities are On the Rise
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. But on the outskirts of social media platforms, there is a new economy forming: Paid communities.
Minimum Viable Niche: On Defining Target Audiences
If we have an amazing product that we believe in, we see it being "usable" in all kinds of situations and for all kinds of different industries and people. So we define our target audience way too broad.
Content Strategy → Document, Don't Create
I started realizing that the uber-successful brands and creators are not necessarily "create" new content, but they document what they are already doing and adapt the content to the marketing channels they want to serve.
The 3 Phases of building an online community
People crave more private conversations and tighter communal spaces to share and discuss what's on their minds. So the danger is to grow a community too quickly, because size no longer equals quality.
