How to get started with Video Content
Adding video to your content marketing mix can be a daring undertaking. It’s quite a bit more complex and has more moving pieces than blog posts or audio content. So how do you get started?
How to Build a B2B Brand in 2022
Brand building for B2B has changed dramatically over the past couple of years. The old playbook of sponsorships, trade booths, SEO and banner ads become increasingly less important in a world where buying decisions are happening on social platforms and in niche-communities.
Should SDRs Report Into Sales or Marketing?
Personally, I love the idea of marketing owning SDRs. This leads to marketing owning more of the funnel, which means marketing can actually own pipeline revenue numbers.
The B2B Value Pyramid
Most of us accept that consumer products are bought based on subjective criteria and personal preferences. On the other hand, when we talk about B2B transactions, we often presume that a purchase decision of a product or service is purely based on rational, objective and economic factors. But is it?
Marketing should make sales easier
Most companies that sell to businesses, get started like this: After the founders built or specced out an MVP, they hire a team to build the product. Then they hire a team to sell that product. The rest of the team is there to support those two functions.