Content Marketing

Feb
25
How to get started with Video Content

How to get started with Video Content

Adding video to your content marketing mix can be a daring undertaking. It’s quite a bit more complex and has more moving pieces than blog posts or audio content. So how do you get started?
1 min read
Feb
11
Customer Research for Content Marketing

Customer Research for Content Marketing

There is a secret, that most marketers have not heard about: Before you ever create a piece of content: Talk to the people you are creating this content FOR.
1 min read
Nov
19
How to choose your content pillars

How to choose your content pillars

Choose your pillar content topics, tie them to revenue, and write about them the majority of the time. That's how you'll see your content efforts bear fruits over time.
2 min read
Sep
10
Three-Step Process: How To Write in Your Customers Voice

Three-Step Process: How To Write in Your Customers Voice

How can we increase the chances that our message hits the right tone and feels relevant to the receiver?
3 min read
Jun
11
How Does Content Marketing Contribute To Revenue? (Six Ways)

How Does Content Marketing Contribute To Revenue? (Six Ways)

I put together a list of ways that content contributes to revenue (even if you can't directly attribute it). Here we go.
2 min read
May
07
Audience Building Content vs. Customer Generating Content

Audience Building Content vs. Customer Generating Content

People who would likely never buy our services still email us their thoughts and feedback, they comment, like and share our posts on social and even recommend us to their friends and colleagues.
3 min read
Mar
19
Content Marketing: Creation vs. Distribution

Content Marketing: Creation vs. Distribution

When a company decides to do content marketing, they often focus heavily on creating new content. They jump right in, set up a content calendar and publish regular blog posts, podcast episodes, and videos. That's great. The energy is high, you are excited.
3 min read
Dec
04
The Difference Between Writing and Content Marketing

The Difference Between Writing and Content Marketing

The difference between “writing” and “content marketing” is revenue.
2 min read
Sep
25
6 Legit Reasons To Start A Business Podcast

6 Legit Reasons To Start A Business Podcast

You know I am a huge advocate of (video-) podcasting for businesses. It's just such a fantastic way to get your brand out there and get people to talk about your company.
3 min read
Sep
11
Curators are the new Creators

Curators are the new Creators

Content overload is real. 474'000 Tweets, 300 hours of new YouTube videos and 49'000 Instagram photos are posted every minute of every day. And hell, that does not even factor in all the blog posts, newsletters, and podcasts.
2 min read