How to get started with Video Content
Adding video to your content marketing mix can be a daring undertaking. It’s quite a bit more complex and has more moving pieces than blog posts or audio content. So how do you get started?
Customer Research for Content Marketing
There is a secret, that most marketers have not heard about: Before you ever create a piece of content: Talk to the people you are creating this content FOR.
How to choose your content pillars
Choose your pillar content topics, tie them to revenue, and write about them the majority of the time. That's how you'll see your content efforts bear fruits over time.
Three-Step Process: How To Write in Your Customers Voice
How can we increase the chances that our message hits the right tone and feels relevant to the receiver?
How Does Content Marketing Contribute To Revenue? (Six Ways)
I put together a list of ways that content contributes to revenue (even if you can't directly attribute it). Here we go.
Audience Building Content vs. Customer Generating Content
People who would likely never buy our services still email us their thoughts and feedback, they comment, like and share our posts on social and even recommend us to their friends and colleagues.
Content Marketing: Creation vs. Distribution
When a company decides to do content marketing, they often focus heavily on creating new content. They jump right in, set up a content calendar and publish regular blog posts, podcast episodes, and videos. That's great. The energy is high, you are excited.
The Difference Between Writing and Content Marketing
The difference between “writing” and “content marketing” is revenue.
6 Legit Reasons To Start A Business Podcast
You know I am a huge advocate of (video-) podcasting for businesses. It's just such a fantastic way to get your brand out there and get people to talk about your company.
Curators are the new Creators
Content overload is real. 474'000 Tweets, 300 hours of new YouTube videos and 49'000 Instagram photos are posted every minute of every day. And hell, that does not even factor in all the blog posts, newsletters, and podcasts.