Growth Marketing

Oct
22
Stop "forcing" your potential customers to buy from you

Stop "forcing" your potential customers to buy from you

Many B2B marketers seem to think that marketing works through persuasion, ‘pushing’ buyers down a funnel by explaining the product benefits. But especially in B2B and for more expensive purchases in general, this is simply not the case.
3 min read
Oct
08
Who "Owns" Growth? Product, Marketing or Growth Teams?

Who "Owns" Growth? Product, Marketing or Growth Teams?

For all the progress we have made breaking the departmental silos within our organizations, there is still a tug-of-war going raging, on who owns growth. But it's the wrong question to ask...
3 min read
Apr
23
The Messy Middle - How People Make Buying Decisions

The Messy Middle - How People Make Buying Decisions

People in your industry make purchasing decisions every single day. And what they do is, they fire up Google or ask their trusted friends for their opinion on how they should proceed.
3 min read
Nov
27
Which Acquisition Channels Actually Work (according to 483 founders)

Which Acquisition Channels Actually Work (according to 483 founders)

One crazy guy from ZeroToUsers spent hundreds of hours listening to 483 podcast interviews to find out which acquisition channels have worked consistently for founders and marketers to get traction for their projects early on.
1 min read
Jul
03
Kindle vs. Fire Strategies

Kindle vs. Fire Strategies

There are two types of growth strategies: Non-scalable strategies to get scale (kindle strategies) and scalable strategies (fire strategies).
2 min read
Mar
05
Personalization according to Netflix

Personalization according to Netflix

If you are a marketer, you have probably either worked with existing personas and "ideal customer profiles", or created them yourself. These personas are often based on psychographics like lifestyle choices, spending habits, values etc.
3 min read
Feb
28
Growth Marketing - Profitability vs. Growth

Growth Marketing - Profitability vs. Growth

Most of us automatically assume that monetization or profitability is at odds with growth. A lot of today's startups and scale-ups are focusing on rapid user growth and try to worry about designing a profitable business model later on top of their user base.
2 min read
Feb
14
Product-led Growth

Product-led Growth

If you look at some of the fastest-growing software companies today, you need to wonder: What are they doing differently than all the other ones that seem to have a hard time getting off the ground?
3 min read