The Transition From Marketing Practitioner To Leader
Most of us are starting our careers by wrestling with operational day-to-day
problems. It’s exciting and rewarding, as we
Who "Owns" Growth? Product, Marketing or Growth Teams?
For all the progress we have made breaking the departmental silos within our organizations, there is still a tug-of-war going raging, on who owns growth. But it's the wrong question to ask...
11 Interview Questions I love
Everyone struggles finding and screening for people who fit both their company culture and the professional profile they are looking for.
The Two Crucial Components of an Effective Marketing Strategy
For a long time, "strategy" felt like an elusive concept to me. I can sense when there isn't a good strategy (or any strategy), but it's been hard for me to point my finger and articulate why. You know it when you see it.
Marketing Education: How to Skill up Fast
I've never written about my learning process before, so let me share some principles with you that have helped me tremendously along the way.
Three Marketing KPIs Worth Tracking
One of the first things we do with every new customer we onboard is getting crystal clear on the actual goal of a new project and how we are going to measure our efforts towards reaching that goal.
How to Plan Your 2021 Marketing Strategy
One thing that tends to happen is that we make strategy planning exercises much bigger and more complicated than they need to be.
The Framework For Effective Marketing Teams
How to create a winning culture in a marketing team. It's not the tactics and channels...
If and When to Hire Agencies and Consultants (according to Rand Fishkin)
A lot of companies (and maybe you as well?) are struggling with the decision if and when it’s preferable to get an agency on board, as opposed to hiring someone full-time or doing the work yourself.
A Seat at the Table: Marketing needs to get closer to Revenue
This is a little rant. Because in recent conversations I had with clients and with podcast guests, the following issue came up, over and over and yet is completely ignored by most: To get a seat at the table, marketing needs to own revenue first.