Marketing Leadership

Jan
28
The Transition From Marketing Practitioner To Leader

The Transition From Marketing Practitioner To Leader

Most of us are starting our careers by wrestling with operational day-to-day problems. It’s exciting and rewarding, as we
2 min read
Oct
08
Who "Owns" Growth? Product, Marketing or Growth Teams?

Who "Owns" Growth? Product, Marketing or Growth Teams?

For all the progress we have made breaking the departmental silos within our organizations, there is still a tug-of-war going raging, on who owns growth. But it's the wrong question to ask...
3 min read
Aug
13
11 Interview Questions I love

11 Interview Questions I love

Everyone struggles finding and screening for people who fit both their company culture and the professional profile they are looking for.
1 min read
May
28
The Two Crucial Components of an Effective Marketing Strategy

The Two Crucial Components of an Effective Marketing Strategy

For a long time, "strategy" felt like an elusive concept to me. I can sense when there isn't a good strategy (or any strategy), but it's been hard for me to point my finger and articulate why. You know it when you see it.
4 min read
Apr
09
Marketing Education: How to Skill up Fast

Marketing Education: How to Skill up Fast

I've never written about my learning process before, so let me share some principles with you that have helped me tremendously along the way.
3 min read
Feb
05
Three Marketing KPIs Worth Tracking

Three Marketing KPIs Worth Tracking

One of the first things we do with every new customer we onboard is getting crystal clear on the actual goal of a new project and how we are going to measure our efforts towards reaching that goal.
3 min read
Nov
13
How to Plan Your 2021 Marketing Strategy

How to Plan Your 2021 Marketing Strategy

One thing that tends to happen is that we make strategy planning exercises much bigger and more complicated than they need to be.
3 min read
Nov
06
The Framework For Effective Marketing Teams

The Framework For Effective Marketing Teams

How to create a winning culture in a marketing team. It's not the tactics and channels...
3 min read
Oct
30
If and When to Hire Agencies and Consultants (according to Rand Fishkin)

If and When to Hire Agencies and Consultants (according to Rand Fishkin)

A lot of companies (and maybe you as well?) are struggling with the decision if and when it’s preferable to get an agency on board, as opposed to hiring someone full-time or doing the work yourself.
2 min read
Oct
23
A Seat at the Table: Marketing needs to get closer to Revenue

A Seat at the Table: Marketing needs to get closer to Revenue

This is a little rant. Because in recent conversations I had with clients and with podcast guests, the following issue came up, over and over and yet is completely ignored by most: To get a seat at the table, marketing needs to own revenue first.
2 min read