Marketing Leadership

Sep
04
How Story-Based (Marketing-) Roadmaps Bring Clarity To Your Organization

How Story-Based (Marketing-) Roadmaps Bring Clarity To Your Organization

There is this thing called Narrative Art. Narrative Art tells a story. It uses the power of the visual image to ignite imaginations, evoke emotions and capture universal cultural truths and aspirations.
3 min read
Aug
28
Project Prioritization: Choosing What To Work On

Project Prioritization: Choosing What To Work On

Especially a bit further into our careers we are able to choose what projects we'd like to work on (within the boundaries of our job description at least). But HOW do we choose?
2 min read
Aug
28
The Role of a Leader: Facilitating Decisions

The Role of a Leader: Facilitating Decisions

If you are leading a team, it is not that you need to be smarter or more skilled than everyone. But instead, as a leader you are a mediator who listens and brings together the opposing views within your team or organization to make space for the right decision to be chosen.
1 min read
Jul
31
How to Gain Confidence in Your Content Strategy

How to Gain Confidence in Your Content Strategy

The prophet with the loudest, most convincing version of the promised land (it's podcasts, I tell you!) wins the day and leads her people to where the leads are plenty.
3 min read
Jul
17
Show, Don't Tell: How to Market your Marketing Department

Show, Don't Tell: How to Market your Marketing Department

If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". Here is how to show them otherwise...
3 min read
Jun
19
Simple Formulas for Calculating Marketing Budgets

Simple Formulas for Calculating Marketing Budgets

Having grappled with calculating marketing budgets myself for years, I found the following two simple approaches shared by the CMOs of two large startups very helpful.
2 min read
Mar
13
How Slack ruined work

How Slack ruined work

If you have a suspicious feeling that Slack is slowly taking over your time at work, you are not alone.
2 min read