How Story-Based (Marketing-) Roadmaps Bring Clarity To Your Organization
There is this thing called Narrative Art. Narrative Art tells a story. It uses the power of the visual image to ignite imaginations, evoke emotions and capture universal cultural truths and aspirations.
Project Prioritization: Choosing What To Work On
Especially a bit further into our careers we are able to choose what projects we'd like to work on (within the boundaries of our job description at least). But HOW do we choose?
The Role of a Leader: Facilitating Decisions
If you are leading a team, it is not that you need to be smarter or more skilled than everyone. But instead, as a leader you are a mediator who listens and brings together the opposing views within your team or organization to make space for the right decision to be chosen.
How to Gain Confidence in Your Content Strategy
The prophet with the loudest, most convincing version of the promised land (it's podcasts, I tell you!) wins the day and leads her people to where the leads are plenty.
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". Here is how to show them otherwise...
Simple Formulas for Calculating Marketing Budgets
Having grappled with calculating marketing budgets myself for years, I found the following two simple approaches shared by the CMOs of two large startups very helpful.
How Slack ruined work
If you have a suspicious feeling that Slack is slowly taking over your time at work, you are not alone.