If and When to Hire Agencies and Consultants (according to Rand Fishkin)
A lot of companies (and maybe you as well?) are struggling with the decision if and when it’s preferable to get an agency on board, as opposed to hiring someone full-time or doing the work yourself.
A Seat at the Table: Marketing needs to get closer to Revenue
This is a little rant. Because in recent conversations I had with clients and with podcast guests, the following issue came up, over and over and yet is completely ignored by most: To get a seat at the table, marketing needs to own revenue first.
The Three Pillars of Modern Marketing
Marketing is evolving at such an immense speed, that it’s helpful to remind ourselves of the fundamentals sometimes. The following framework by Buffer's VP of Marketing Kevan Lee lays out the three major disciplines within marketing and the questions they are answering.
How Story-Based (Marketing-) Roadmaps Bring Clarity To Your Organization
There is this thing called Narrative Art. Narrative Art tells a story. It uses the power of the visual image to ignite imaginations, evoke emotions and capture universal cultural truths and aspirations.
Product Launch Strategy: The Red Carpet
Scarcity, Hype and Exclusivity are nothing revolutionary when it comes to product launches. And yet, we see an increasing number of product releases that use ever more sophisticated versions of these launch strategies.
Look at Alternatives, not Competitors
“Who are your competitors?” is the wrong question, says Brian Balfour, ex VP Growth at HubSpot.
Kindle vs. Fire Strategies
There are two types of growth strategies: Non-scalable strategies to get scale (kindle strategies) and scalable strategies (fire strategies).
Simple Formulas for Calculating Marketing Budgets
Having grappled with calculating marketing budgets myself for years, I found the following two simple approaches shared by the CMOs of two large startups very helpful.
Marketing Strategies during Crises
Swiss venture capitalist Verve Capital has approached me to give a presentation to the founders of their investment portfolio startups, on how to adapt your marketing strategy in these challenging times.