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The Post-Social Media Era

The post-social concept was created by the crew at Co—Matter, a brand and community consultancy from Berlin.
The Post-Social Media Era

The post-social concept was created by the crew at Co—Matter, a brand and community consultancy from Berlin.

Major Shifts Paving the Way into the Post-Social Media Era

  1. Growth —> Agency
  2. Open —> Private
  3. Individual —> Collective
  4. Ad-based —> Community-owned
  5. Neutral —> Responsible

The concept touches on a number of different shifts we’ve talked about in this publication too, namely:

  • curated by algorithms —> curated by trusted connections
  • open communities —> exclusive private communities
  • growth as key metric —> trust as key metric

The Post-Social Media Stack

And this shift is in motion already. There is a whole host of incredibly advanced and well-funded software companies that are all playing into the major shifts explained above.

Direct-to-creator platforms: Patreon, Substack, Supercast

Virtual third spaces: Fortnite, Roblox, Animal Crossing

Real-time collaboration tools: Notion, Miro, Figma

Closed community platforms: Circle, Commsor, Spectrum

Privacy focused messaging: Signal, Hey, Wire

Here the most important concepts explained in a simple table:

If you are operating in this space at all, this report is a must read. They explain many of the big shifts that are currently happening in the social internet space and how you can adapt.